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Get paid for all of your website traffic, no
clicks necessary!
Have You Heard Them Yet? Pay-Per-Play Audio Ads
Hit the Internet!
Have you heard them yet? They are 5 second long
audio advertisements that play when you land on a webpage that sports
them. As you wait for the page to load, the ad plays. They are called
Pay-Per-Play (PPP) Ads, and they might just be the next big thing in
internet advertising.
PPP works on a bid management system similar to
Google Adwords and will compensate publishers just like Google Adsense
but with one critical difference…Publishers (website owners) will earn
revenue on all of their traffic... no clicks necessary!
As a website owner you have the opportunity to earn
25% of the "per-play" revenue spent by the advertisers that play audio
ads on your website. Another way you can earn is by simply referring
other website owners, to run PPP ads on their website(s). You will earn
a healthy 5% of the total amount that advertisers spend running ads on
your referrals website(s). And finally, you to earn an additional 5%
from anyone that your direct referrals bring on board as if you directly
referred them!
PPP is a way for advertisers (Like Harley Davidson
or Taco Bell) to serve a 5 second audio advertisement to website
visitors. It is a way for advertisers to target their 5 second audio ad
to specific interests, demographics, geographic locations, and even time
of day.
They are just heard, not seen, and there is nothing
to click on, the ad just plays when a visitor enters a page that has the
PPP code inserted. Website owners are paid "Per-Play" not “Per-Click”.
Once a visitor hears an ad he can’t be served
another ad for at least 3 minutes. After 3 minutes if he refreshes the
page or goes to another page that has the ad code, he will hear another
ad.
Hundreds of millions of people go online every day,
and nearly all of them have speakers hooked to their computers. This
makes the Internet the world’s largest listening device.
Pay-Per-Play offers a way for big advertisers to
this huge audience through this massive listening network. This network
is bigger than television, radio and all other forms of media combined!
The advertisers can target the ads contextually to match the site, or
geographically, or even time-of-day.
Unlike Television and Radio, the listener is
sitting at the computer, having just clicked on a link to open a new
page in their browser. They are attentive and waiting in anticipation
for the new page to load when the ad plays. The ad grabs their
attention and they actually think about it.
With TV and Radio, the listener is often in the
bathroom, or in the kitchen grabbing a snack, or even speeding down the
turnpike, and unable to respond even if they do hear the ad. Not so
with 5 second audio ads.
There is one thing that will determine how well
this program works and indeed if it will even survive. For the program
to work, the ads will have to work. If the ads work for the
advertisers, and I think they will, then the advertisers will clamor for
the ads, and the publishers will flock to the program.
So will the whole thing work? We will just have to
wait and listen…
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