Make More Money with Your Online Advertising - A
Three Pronged Approach
I’ve been making money with advertising for about 5
years now, and my income continues to grow. I believe I’ve found a
strategy that works well, is very doable, and one that will work for you
too. All you need to do is follow some very simple steps and you will
be on your way to a nice online income.
I am not saying it is easy...in fact there is work
involved, and as with most things the harder you work the bigger the
reward. Building a website can be done quickly, but obtaining a good
enough position in the search engine results pages to bring a
significant amount of traffic takes time. If you’re willing to spend
money on PPC ad campaigns or paid links you can get rapid results, but
you really need some compelling content to make money from advertising
if you are going to pay for advertising to get visitors to your site.
If you already have websites and you have visitors,
then you should be advertising because you make money when you do. It’s
a numbers game. The more visitors you get the more money you make.
There are a variety of ad programs out there…and I suppose you could
include affiliate links as ads too. I joined some affiliate programs,
and I made some money, but I prefer advertising revenue.
I’ve found that by having good content,
ultra-simple layouts, basic good SEO practices including link building,
and lots of pages of great content, I can get a lot of search engine
traffic. However, be prepared to tough it out for usually at least a
year or so. Your site navigation needs to be easy for the search engine
spiders to navigate. You need at least 500 words per page, and I
typically try to create 100 pages for a site. The more words you have
the more opportunity for a search engine to find your page.
Design your site for humans. Make it easy for your
visitors to find what they are looking for. Make sure your spelling is
perfect and your grammar impeccable. High quality sites do not have
poor spelling and grammar. The engines can check the spelling and
grammar, and if they can they probably do. It’s just one more way they
can use to help figure out how good the site is. Use formatting to help
the engines figure out what is important by using headings and bold text
etc. Do not forget punctuation either. Poor punctuation does not
reflect well on a high quality site.
Include a strategy to obtain links from other
sites. Since the information available on your website that the search
engines can use to rank your site is limited, they use other indicators
as well. They can use bounce rates, and other indicators to help them
determine how to rank your site. One of the more important ways they
can determine your sites importance is by counting the number and the
quality of the links to your site from other sites. So obtaining links
with good link text from other quality sites is important.
The three pronged approach I use for my advertising
revenue stream consists primarily contextual based ads such as Adsense
or others. Search engines can easily determine if your site is cluttered
up with ads and links, and they most likely reduce the importance of
pages that are teeming with ads and affiliate links. I put my
navigation links on the left side of the page, a context based ad across
the top of the page, another tall skinny contextual ad on the right hand
side. Then finally across the bottom of the page I have another
contextual based ad. Contextual based ads are the first prong of the
three pronged approach.
The second prong of my attack is using impression
based ads. At the top of each page I have an impression based ad.
These ads pay me 50 cents for every 1000 impressions. I’ve tried
various combinations of CPM vs. PPC ads, and I make a lot more with the
pay per clicks like adsense, but then by adding a single CPM ad at the
top of each page my earnings from the pay per click ads did not go down,
and one of my sites that does about 10,000 page impressions a day makes
me an additional $5.00 per day…an extra $150.00 a month.
The third prong of my advertising income is in its
infancy, and I believe that in time it will prove to be hugely
successful and I intend to be there and benefit from it when it
happens. What is this baby internet advertising program? It’s called
NetAudioAds, and they are 5 second audio ads that play when a visitor
lands on your site. Like the CPM impression advertising it pays you for
each play. Your visitor does not have to click anything. Like with the
other programs, you just place a snippet of code on your web page and
they do the rest.
This program also allows you to sign up other
webmasters to play the ads on their sites, and when they do you get a
portion of the ad revenues for those ads. If you can sign up lots of
new publishers you could make a nice income just from their ads playing
on their sites. The ability to sign up new publishers and receive a
percentage of their ads is permanent, however once Net Audio Ads has
decided it has enough publishers signing up converts, it will stop
letting new publishers do that.
This 5 second audio ad program, sometimes referred
to as 5 second audio ads, and sometimes as GetAudioAds, has lots of
interesting things going for it. For one thing, it will only play once
every three minutes to any particular web surfer. It does not take up
any room on your web page. It’s free to join and doesn’t cost you a
nickel. For advertisers it’s great too. No other form of advertising
such as radio or TV has the listener sitting with full attention on the
computer when the ad plays. With TV and Radio the listener might be in
the bathroom, the kitchen, or driving down the freeway. With Net audio
ads you know the listener is there because for the ad to play the
listener must have just clicked on a link to go to your page. Very
powerful stuff.
So there you have it, my three pronged strategy,
which includes a potential gold mine in the form of the new 5 second
audio ad program.
|