It’s Not Great SEO That Brings Traffic, Its Optimized Great
Content That Brings in Traffic!
What is SEO and how does search engine optimization work? SEO is making sure your site has presented
the search engines with all the information they need to determine the worth of
your site. So as you can see, it takes good content as well as good SEO to
convince the engines you deserve a high ranking in the search results pages.
If you have high quality, sought after content, and you
provide that content to Google in such a way that Google knows how important and
useful this information is, then Google will send you traffic.
Google is doing it’s best to view the web through the eyes
of human beings. It obviously wants to return the best search results for humans
so it tries to emulate human thinking. For web page optimization this is good
news. You are human, so make the site as valuable for humans as you can. Make
it easy for humans to find the information you are providing. Be sure it’s
obvious what you offer and again, make it easy to find.
Fortunately expert professional grade SEO is very straight
forward and logical. It requires a little elbow grease and you might have to put
on your thinking cap, but search engine optimization is not difficult.
Optimizing web pages means doing your keyword research and
after choosing the best keyword phrases, use them properly. Include your main
or base keyword phrases in the title of your page.
Work them into your meta description tag, and in an alt tag
or two, and they should appear a few times in the body text. Use parts of the
phrases and some of the words individually in the body text. Do not just
“rubber stamp” the keyword phrase into the various page elements, mix it up,
change the order, mix them with other words, write for natural reading by
humans, and don’t overdue it.
Use at least 500 words of text on each page. The more text
you have the more keywords will become associated with your base keyword
phrase. The more text filled pages you have with related content, the more
important Google will consider your site to be, and thus each page will gain
importance as well.
Make sure your spelling is correct and good grammar and
punctuation is important as well.
Here is an excerpt from Google’s webmaster tools help page…
“Give visitors the information they're looking for"
"Provide high-quality content on your pages, especially
your homepage. This is the single most important thing to do. “
There you have it, Google telling you the most important
thing to do! So do it!
Lots of high quality pages will naturally attract links
from other sites greatly benefiting your site.
Each page of content gives you an opportunity to
incorporate new keyword phrases and variations of your keyword phrases into your
title and other important page elements. This greatly magnifies the long-tailed
keywords your site will be found for in the search engine results pages.
High Rankings in a Nutshell – Here is what to do!
- Start with high quality content that will benefit
visitors and have lots of it…at least 100 pages with 400 to 600 words of
text on each page.
- Utilize a keyword research tool and find the keyword
phrases that people really search for.
- Properly utilize the page elements such as the title
tag, meta description tag, image alt tags, headings, and link anchor text
linking to other internal pages.
- In the body text include various combinations of the
base keyword phrases and other longer tailed modifiers, but be
conservative. Typically I would use them once or occasionally twice in
every 100 words of text.
- Every page should have a unique title and description
with long tailed keyword phrases included.
- Use easy to follow navigation with keywords in the
anchor text of the internal links.
- Use clean HTML, clean URLs and descriptive file and
directory names working in keywords where appropriate.
- Obtain links from related sites. One way un-solicited
links count extra.
- Blogging is very helpful in obtaining links.
- Write quality articles and publish them on article
directories. This will get you links, and you get to create the anchor text.
- Create a Google webmaster tools account and use it.
- Create a site map and submit it to Google.
- Periodically add content.
Following these 13 simple steps will drive your site to the
top of the results pages. Keep in mind, this takes time. Google doesn’t
usually rocket you to the top. Another reason for the long time required is the
incoming link factor. Generally it takes a while to obtain a significant number
of incoming links. If you do get a whole lot of links very rapidly Google may
view it as link spamming, and reduce the value of the links.
Create copious quantities of high quality content,
tell Google and the other engines all about it properly and then begin obtaining
your incoming links. You’ll be glad you did!