Comprehensive guide to Organic, Natural, Free Search Engine
Optimization. Page 2Search Engine Tutorial
Search Engine Tutorial page 2 continued from page 1
Technical SEO techniques
for expert optimization of your web pages
Ideally each of your web pages has one or two central ideas or topics. Now
it's time to clue Google in on what the page is all about with these free search
engine optimization techniques using only white hat methods. Not only is this
free search engine optimization, with a little effort on your part following
these guidelines, it will be professional expert SEO as well!
Web page title, make it clear, concise, and
try to work in several keyword phrases
The title is one of the most
important elements on your page. Your title tells Google the overall topic of
your page and it's the first thing searchers see on the results page. Your
title needs to tell your searcher what the page is about clearly and distinctly
so that the user either clicks on it or at least reads the text under it.
Short titles in general are
bad. A short title doesn't convey much information, doesn't allow for many
keywords, phrases, or long tails. Let's take an example from that photographer’s
site. A short title might be:
"Stock Photos - John Lund Photography".
If you are searching for
"stock photo" this is ok, or even a long-tailed phrase like “Stock Photos by
John Lund" would be fine. It's likely with the later phrase you will find what
you are looking for. For the phrase "stock photos" only the Lord knows what the
searcher is looking for, and when I last checked Google listed a whopping
114,000,000 competing websites! On the other hand, "stock photos by John Lund"
had 40,000 competing sites.
As an example of how well
SEO works when one has good high quality content, John's site is now # 76 on
Google for "stock photos", out of that 114,000,000 competing sites. Last week he
was # 93 so he is moving in the right direction.
Now suppose his title was:
“Stock Photos of Women Riding African Elephants in the
Jungle - John Lund Photography"
This is a whole new ball
game. Google has a much clearer idea of what the page is about. It's about
stock photos, women, the jungle, African elephants, John Lund, and photography.
These words and word combinations are in the title, and therefore judged more
important than body text, or any other element on the page for that mater.
Now look at the range of
keyword phrases for which your site might be found; Stock Photos, Women riding
elephants, stock photos in the jungle, African elephants, stock photos of
elephants, and many more. If John did assignment work he would want to include
his location in the title too.
“Stock Photos of Women Riding African Elephants in the Jungle
- John Lund Photography in San Francisco”
Don’t forget you are writing
the title as much for humans as you are for the search engines…you want to
provide them with the best information about your page that you can. By
describing accurately the content you will get more targeted viewers, a good
The closer to the beginning
of an element, such as the title, the more importance is given to the phrase, so
in general you want your most important phrases nearest the beginning, It’s not
critical, just one of those little details than added together cumulatively
raise your site to the top.
I shouldn’t have to tell you
this, but make sure the spelling is correct, the punctuation is correct, the
first letter of each main word should be capitalized, and there should not be a
period at the end. Pay attention to the details.
Free search engine optimization tutorial resumes on the next page...
SEO Tutorial Page 3
Search engine Tutorial: Page 1