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Backlinks
Backlinks are links to your site from other websites.
Your backlinks
are an important part of any successful website marketing plan.
They are helpful with Search Engine Optimization (SEO) because they help
demonstrate the popularity and importance of your website to the search
engines.
They can bring you
traffic since visitors to other sites can click the link and go to your
site. How much traffic you receive is largely up to the site sending you
the visitor. If you are just on a list of links on someone's
"Resource" page, on a site that gets little traffic, you won't get much,
if any, traffic.
On the other hand, if
you have a link embedded in an article on a related topic on another
site, that recommends you as an expert on the topic, and it's a high
traffic site as well, then you can expect a lot of traffic from your
backlink from that site. The search engines are not stupid.
They will give much more importance to such a link, and thus they will
give your rankings a boost as well.
In order to get your site recognized by the
main search engines and obtain a high page ranking, you need to be able
to get your site noticed by engines like Yahoo and Google.
One of the ways to get noticed is to obtain
incoming links that are going to stand out to the search engines. How do
you do that? You pick and choose what kind of websites that you
trade links with. Pick sites that are related to yours in a way
that is obvious to the search engines. If you site is about
training horses, then you probably do not want to link to a site about
ladies shoes. You would want to link to a site about saddles.
The text that the visitor clicks on to go to your site is called the
anchor text. The anchor text is one of the things that the search
engines use to determine what your site is about. Simply having "Click
Here" does nothing for your site. A much better example of good
quality anchor text would be "Horse training experts", which tells the
search engine what your site is about. The text surrounding the
anchor text is important as well. Again, the search engines are no
dummies and will know what the subject matter around the link is...like
whether it is in a list of other links, or embedded in a related article
etc.
However, it is difficult to obtain ideal links, and takes two
things...great content and time. Only by having very good content
will you find other quality sites that will want to link to your site.
It doesn't happen overnight, be prepared for a long wait for those high
quality links. The old adage "content is king" is absolutely correct.
When providing your "link partners" with your anchor text if they
allow you to specify it, do not use the same identical text for more
than one link if possible. Search engines get suspicious when they
see multiple links with identical anchor text. It could be that
you are link spamming.
Another thing to avoid is having a whole bunch of links established
in a brief period of time. Again, it looks to the search engines as link
spamming. The natural way you would pick up unsolicited links
would be slowly over time, and so that is what you should strive for.
Internal linking is important as well. The most important pages
should have the most links pointing to them. The search engines
use your internal linking schemes to help determine how important the
pages are and what they are about. Use your anchor text and
surrounding text to help show the engines what the pages are about and
how important they are.
Another thing the search engines might be keeping tract of is how long
a visitor stays on the site that the link sends him to. If he only
stays a second or two then the landing site wasn't a good match, and the
link could loose search engine respect if it happens frequently. So
make sure your anchor text is relevant. This should not be difficult if
you have high quality content.
Your site should include a sitemap that has a link to every page on
your site to be sure the search engines can easily spider all of your
pages.
More about linking...
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