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Domain name registration
Before you register a new domain name there are a few things you should
know.
There are a number of opinions about what makes a good domain
name. Some think it should be short and memorable. That would
make it easier for visitors to remember the name so they can easily return
at another time.
Most experts believe (as do I) that it is good to have some of your
primary key words in your domain name. It makes sense. The
search engines probably give some weight, even if small, to having the key
words appear in the domain name. Think about it, if a search engine
is looking for the key words "fly fishing", and it comes across
a site with the domain name "Freds-Fly-Fishing-Guide.com", it
will obviously give more weight to Fred's site than one with a domain name
like "Ricks-Fun-Vacations".
If your site is going to be selling something that people will need to
purchase again, like ink cartridges, then you might want to have a catchy
name that visitors will remember easily, so when they need another ink
cartridge they return to your site to make the purchase. But if you
are selling a product that won't result in repeat sales, it's less
important for the domain name to be catchy or memorable.
Sometimes you can do both. The domain name for my cruise line
reviews "cruisesRfun.com"
has the important keyword "cruises" in it and it's easy to remember.
My wife and
I will be taking a cruise to Mexico in a few weeks, so I reserved the domain name "cruisereviewprincess.com", which has
several keywords in it. I will be mainly relying on Google's adsense
program for revenue, and I want to be found in the search
engines...I certainly won't be getting traffic through advertising. I
don't know how much help having the key words in there will be, but it
can't hurt. It's an experiment.
I used WordTracker, a
"must have" key word tool that I will be telling you about
when I get into the subject of keywords. WordTracker helps you
find the best keywords.
After you've given some thought to your potential new domain name, go
to one of the domain name registration sites and use the search tools they
all have to find a name that is available. I use DirectNick.com,
but there are a lot of them. DirectNick charges $15.00 per year to
register a name. There are cheaper registrars out there, but I have
had good luck with DirectNick with things like transferring
domains...which can be a real pain.
After you finish that task, you will want to have your site hosted by a
web hosting company. The website hosting company will store your
files on a server connected to the internet.
More about website hosting. Website
Hosting
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