Keyword Phrases and Long Tailed Keywords - Get More Traffic With  KeyWord Research!

Use keyword phrases and long tailed keywords to dramatically increase the traffic to your site!

 

 

 

 

 

 

Key word phrases and long tailed keywords are a good source of traffic.

Without the right keywords and keyword phrases you will get little or no traffic, at least from the search engines.

Use keyword phrases that people really search for.

You need to find out what key words people are using when they search for the product or service that you are offering.  It isn't always easy to figure out what words a human being will use when searching for something.  Use a keyword research tool such as WordTracker to discover and research your keyword phrases. 

Long Tailed Keywords and keyword phrases

Avoid single keywords.  A single keyword is very broad and thus will have a very large number of sites trying to be ranked first for that keyword.  The more keywords in the phrase, the more targeted and narrow the focus will be and thus there will be fewer sites competing with you for those keywords. Keywords with more than two words are known as long tailed keywords, and they can account for a massive amount of traffic.

My Chilipepper site gets 60% of it's traffic (about 4,000 unique visitors a day) from long-tailed key words that are searched for no more than once a month. 

It's not unusual for people to use 8, 10, or more keywords in one phrase.  The most I've seen in my stats is 15 I think. I believe that Google allows searches of up to 32 words.

In most cases a single keyword is pretty useless.  You need to think in terms of key word phrases of two or more words.

For example, if your site is about rare breeds of dogs, the keyword "dog" is pretty useless to you. You would have to compete with 304,000,000 other pages on Google to get some ones attention. The answer is in long tailed key words.

A Google search for "rare dog breeds" with quote marks shows 21,700 competitive pages.  It's a whole lot easier to make it to the 1st page of search results if you only have to compete with 21,700 pages as opposed to 304,000,000 pages.

However, if no one ever searches for "rare dog breeds", then it is worse than the one word "dog".  Good key word phrases are phrases that are really searched for, and closely relate to your web page topic. Be assured, for any keyword search there is almost always a large number of long tailed keywords and long tailed keyword phrases.

Keyword research and key word tools are vitally important to your SEO efforts.

This is why keyword research tools such as WordTracker  are so important. Optimize for keyword phrases that people really search for,  and find key word phrases that you would not have thought of without the tool.  See which keywords are worthwhile pursuing and which are not. Using these tools find the keywords that have the least competition. 

WordTracker shows you exactly how often any keyword or keyword phrase is searched for and how much competition you have in getting to that coveted number one spot. It even tells you how many searchers would see your listing if you were on the 1st page of results for a number of the engines including Google.  It's about $60 I think, to use the service for a month, and it's worth every penny and more. 

WordTracker or one of the other keyword research tools make the difference between a great site and a site that languishes without any traffic.

Work the keyword phrases into your body text, title tags, Alt tags, and link text.

You don't want to heavily load your copy with the key word phrases, just enough that the search engines know they are being used.

There are a variety of ways that WordTracker  can be utilized to find the keywords you need, and lots of information at their website to show you how to use the tools they offer. You can use the WordTracker  software to find out more about your customers, what they want and what they are searching for.

Don't think that everyone thinks the way you do.  For instance, when talking about water heaters I would never use the term "hot water heater", since it heats cold water, not hot water. 

By using the WordTracker keyword research tool I found that more people search for "hot water heater" than search for "water heater".  Very valuable information if you want lots of free search engine traffic.  So I optimize one of my water heating pages for "water heater", and one page for "hot water heater".

WordTracker  also showed me that people searched for "water heater repair", "water heater maintenance", and "tankless water heaters" and even "tankless hot water heaters" etc.  In fact of all the terms used, tankless water heaters is the most searched for term in the whole group. 

Caution: Try to stick to keywords and long tailed keyword phrases that attract visitors who are genuinely looking for what you have to offer.  If you reach out too broadly, you will end up with a lot of traffic but useless traffic that doesn't click on the ads and don't take whatever actions you wish them to.  You must target effectively the audience that is interested in your content. 

This will increase the number of visitors that "bounce" off of your site when they land there from a search engine listing.  If they only stay a few seconds and then bounce back to the search results page then the search engines can lower your value for those keywords being used.

Don't forget that sometimes your location is an important keyword phrase. If you offer products or services at specific locations then they should definitely be in your list of important long tailed keywords.

 

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