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Get paid for all of your website traffic, no
clicks necessary!
Key words are one of the most important components of your website.
Without the right keywords and keyword phrases you will get little or
no traffic, at least from the search engines.
You need to find out what key words people are using when they search
for the product or service that you are offering. It isn't always
easy to figure out what words a human being will use when searching for
something.
Avoid single keywords. A single keyword is very broad and thus
will have a very large number of sites trying to be ranked first for
that keyword. The more keywords in the phrase, the more targeted
and narrow the focus will be and thus there will be fewer sites
competing with you for those keywords.
In most cases a
single keyword is pretty useless. You need to think in terms of keyword
phrases of two or more words.
For example, if your site is about rare breeds of dogs, the keyword
"dog" is pretty useless to you. You would have to compete with
304,000,000 other pages on Google to get some ones attention.
A Google search for "rare dog breeds" with quote marks shows 21,700
competitive pages. It's a whole lot easier to make it to the 1st page
of search results if you only have to compete with 21,700 pages as
opposed to 304,000,000 pages.
However, if no one ever searches for "rare dog breeds", then it is
worse than the one word "dog". Good key word phrases are phrases that
are really searched for, and closely relate to your web page topic.
This is why key word tools such as WordTracker
are so important. Optimize for keyword phrases that people really search
for, and find keyword phrases that you would not have thought of
without the tool. See which keywords are worthwhile pursuing and which
are not. Using these tools find the keywords that have the least
competition.
Work the keyword phrases into your body text, title tags, Alt tags,
and link text.
You don't want to heavily load your copy with the keyword phrases,
just enough that the search engines know they are being used.
There are a variety of ways that WordTracker
can be utilized to find the keywords you need, and lots of information
at their website to show you how to use the tools they offer. You can
use the WordTracker
software to find out more about your customers, what they want and what
they are searching for.
Don't think that everyone thinks the way you do. For instance, when
talking about water heaters I would never use the term "hot water
heater", since it heats cold water, not hot water.
By using WordTracker
I found that more people search for "hot water heater" than search for
"water heater". Very valuable information if you want lots of free
search engine traffic. So I optimize one of my water heating pages for
"water heater", and one page for "hot water heater".
WordTracker
also showed me that people searched for "water heater repair", "water
heater maintenance", and "tankless water heaters" and even "tankless hot
water heaters" etc.
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