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Search Engine Optimization
Here is some search engine optimization training for you. :)
If you don't have text on your page, the search engines won't be able
to figure out what your page is about, and you won't get a decent
placement. You should have 300 to 600 words of text on your page.
Optimize individual pages for one or two key word phrases. As I
mention in my keywords section, use wordtracker
to find out the optimum keywords for your page.
Don't try to get too many keyword phrases on a page. I think it's
best to target one main set of keywords, since it can be quite difficult
to come up with pleasing sentences that make sense to a human visitor and
still get several sets of keywords in.
So often I see page titles like "Home Page" or the name of
the business, and even pages with no title at all. Now if you were a
search engine don't you think the page title would give you a clue about
the contents of the page?
Work your keywords into the page title. (between the title tags in the
header). Since
the page title is likely to be shown in the search engine results, be sure
it makes sense to a human. Even if you show up at the top of the
results, if the human doesn't find the site to be of interest from the
short description given by the search engine, then he won't come to your
site.
Don't make the Title too long though. It's generally felt that
the title tag should be 5 to 10 words long.
Alt tags. If you have images on your page, put into the alternative
text tags, a description of the picture, incorporating some of your
keywords.
The description in the meta description tags in your header should be
written primarily for human readers since it will often end up in the text
returned by the search engine results. Try to work in some of your
keywords there too.
Although the search engines in general no longer look at the meta
keywords tag, it won't hurt to put your keywords in anyway.
Include some of your keywords in your navigation link text.
Try to have your keywords and keyword phrases show up in your body text
near the beginning, once or twice near the middle of the page, and again
near the end of the page.
Make sure you spell check your pages. If the search engine
finds lots of miss-spelled words then your page won't have as much
credibility and won't receive as good a placement.
If you do all of these things then you are off to a pretty good start.
I think a key part of SEO is the stickiness of your site. Let's
face it, the search engines are getting pretty smart. They know
that if someone visits your site, and then returns to the search results
page to try something else within a few seconds then it probably means
your site was obviously not very relevant for the key words that were
being searched for. If you don't show back up again for a long
time then it's more likely that your site was what the searcher was
looking for.
So it's very important that your site actually offers up to your
visitors what ever it is that they are expecting.
If you want to go further, then I recommend you get WebPositionGold
software for optimizing your site. I use it and what a difference it
makes. It analyzes your pages and uses things like word density and
how far the words are from the beginning and end of "page
areas", looks at all of your tags, links, titles, bold tags, heading
tags etc., and provides you with a set of instructions about how to get
the most from your keywords.
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